ABOUT

Mission

SOUL (Sustaining Our Urban Landscape) is driving a resilient and environmentally equitable New Orleans by reforesting our urban landscape.

History 

Sustaining Our Urban Landscape (SOUL) is a nonprofit organization founded in June 2016 under fiscal agent, The Trust For Conservation Innovation/Multiplier. In November 2019 we received our own nonprofit status. We have planted 10,871 large, native, water-loving trees to date, the equivalent of 53 acres of tree canopy.

What makes SOUL unique?

  • We are the only nonprofit in New Orleans that solely focuses on planting trees.
  • We plant trees to serve as natural systems and infrastructure. We plant entire neighborhoods at a time so that the tree canopy can act as a system and make the largest possible impact on mitigating the effects of climate— flooding, extreme heat and energy bills, air, soil and water pollution.
  • We collaborate closely with communities in order to realize their vision for their urban forest.
  • We oversee the planting of every tree and help ensure its successful growth. We provide tree guards for every tree to protect against weed-eater damage, the number one killer of trees.
  • We map every tree we plant so that we can keep track of its progress.
  • We water every tree 1-2 times weekly for one year to ensure their best change of surviving. 
  • We believe in data. We capture environmental data using multiple tools, and our survival rate is 92%, compared to the national survival rate of 81%.

Our Address

SOUL
UNO TRAC Building, Suite 212
2000 Lakeshore Drive
New Orleans, LA 70148

Other

504.535.5116
EIN number: 83-2426653