We’re Hiring

May 1, 2019

Position Opening: Program and Outreach Coordinator

Location: New Orleans

FLSA Status: Full-Time Contract Position

About SOUL

The mission of Sustaining Our Urban Landscape (SOUL) is to drive a resilient and environmentally equitable New Orleans through reforesting our city. SOUL was launched in June 2016, and since then, the organization has planted more than 1,800 large, native, water-loving trees. The Coordinator will be in charge of the Community Forestry (tree plantings) and Education (annual Community Forestry Series) programs.

Position Description

SOUL seeks a Program and Outreach Coordinator to create, implement, and oversee external communications and community-building events that promote the organization’s mission to a diverse array of community members.

The Program and Outreach Coordinator is responsible for creating and overseeing mission-driven events that build our community of volunteers, champions and donors. These events include planting 1,500+ trees annually, an annual educational series, and our annual fundraiser. The Program and Outreach Coordinator also leads the content creation and strategic direction for organizational and programmatic communications and supports the promotion of our growing stakeholder base through online and offline platforms.

Primary Responsibilities:


● Work with Executive Director to design and execute public-facing events such as tree plantings and educational offerings that connect and inspire our community. This entails a great deal of time outdoors and in the field, working closely with property owners on tree selection and placement. It also involves a lot of time at the office on the computer, and on the phone communicating with the City, and with stakeholders;

● Manage and execute all event logistics and database management to ensure smooth event operations and record keeping. The Coordinator will need to have 2-3 years of logistics experience under his/her belt, and knowledge of how to systematize how SOUL currently oversees its planning and execution of planting events;

● Secure planting permits for every planting location and work closely with the New Orleans Department of Parks and Parkways in getting permits approved. This involves coordinating hundreds of locations and thousands of trees. If Candidate does not already possess knowledge of SOUL’s palette of trees, he/she will be trained. Once again, the Coordinator needs to be extremely organized and agile with logistics;

● Mark every tree planting location and communicate with home/business owners about their trees. This is where some horticultural knowledge will come in very handy;

● Select high quality trees at North Shore tree farms and keep an inventory of tree stock;

● Manage event communications, including, but not limited to: phone calls, site visits, invitations, e-blasts, Eventbrite registration, post-event follow-up;

● Manage and train event volunteers and staff;

● Oversee the AmeriCorps Service Member’s coordination of food and beverage sponsorships

● Develop and implement long-term goals and objectives. Develop an evaluation framework to assess the strengths of events, successful outcomes, and identify areas for improvement.


Lead development and management of SOUL’s brand across multiple channels of engagement. Engage and coordinate SOUL’s growing community of stakeholders through the following:

● Engage existing partner communities and prospective communities through online communications, presentations to groups and tabling events. This often entails presentations during evening hours at neighborhood associations across New Orleans;

● Create, design, and manage content for social media accounts, email communications, and printed marketing materials;

● Regularly assess and refine the content strategy and design for online accounts (currently includes: our website and blog, Facebook, Twitter and Instagram) and email communications through MailChimp (currently includes: seasonal news and bi-annual fundraising campaigns);

● Manage, develop, and execute written and graphic updates to the website to support ongoing evolution of the organization’s programming and brand; and

● Track monthly analytics to capture growth in website and social media traffic.

Qualifications & Skills

● A proven track record of experience with complex logistics is required. Coordinator must be able to seamlessly streamline the planting of 1,500+ trees annually;

● Excellent writing skills are required. Coordinator is expected to write compelling content for a variety of communications platforms including: social media, email, web and print;

● Confident public speaking skills: Coordinator will present to a wide variety of audiences including City Council, neighborhood associations and community groups;

● Experience in event planning and management a plus;

● Experience managing online and offline communications for a dynamic small business or nonprofit a plus;

● Strong written and verbal communication, editing, proofreading, layout and design skills;

● Experience in the following programs: Adobe Creative Suite, Autocad, SketchUp, MailChimp, WordPress, Eventbrite, Microsoft Office, Google Apps a plus;

● Ability to work nights and weekends, as needed, for events;

● Valid driver’s license and ability to lift approximately 30 lbs;

● Ability to work with a wide variety of people with diverse races, ages and backgrounds is crucial; and

● Ability to cordially work in a small office space with other staff.

Ideal Candidate

The ideal candidate for this position should thrive in a startup, creative environment and enjoys adapting to unusual challenges. He/she must bring 2-3 years of challenging logistics experience to the table.

Relationship-building is a key component of this job. Successful candidates have customer service in their DNA and be self-described as a “people person” to work with our diverse community, from our stakeholders to corporate partners and funders to our staff, volunteers and board. Being compassionate and having knowledge of resilience and equity issues is desired. If you are diplomatic, articulate, organized, tech-savvy, detail-oriented, a quick learner, a team-player and a good listener, we’d love to hear from you.


Sometimes this position entails working at the office five days per week, while during planting season (November-March) it may involve a lot of time in the field and physical work- selecting trees at North Shore nurseries, visiting properties, marking sites for trees, and communicating with property owners about which trees are appropriate for their properties. Plantings primarily take place on Saturdays, and during the weeks of planting events the Coordinator and entire staff will likely work six-day weeks.

SOUL is committed to driving a more resilient and environmentally equitable New Orleans through reforesting our city, and the work is incredibly fulfilling. However, this is also extremely hard work. We’re looking for someone who is interested in a long-term position where they can help grow our organization, grow our urban tree canopy and grow in their professional role.

Application Process

Applications will be accepted until the position is filled. First screening will occur on May 20, 2019. To apply, submit a resume and cover letter to outreach@soulnola.org with “SOUL Search” in the subject line. No calls please. No agencies please. Please merge files into one PDF in the format of “First Name_Last Name Application.” All qualified candidates will be contacted via email.

Full-time contract position- $40,000-45,000 depending on experience, and with opportunity for growth.

SOUL is an independent project of Multiplier, a nationally recognized nonprofit with a growing portfolio of innovative initiatives that conserve and protect a sustainable and resilient world (www.multiplier.org).

Multiplier celebrates diversity and is committed to building teams and partnerships that represent a variety of backgrounds, perspectives, and skills. Multiplier is also committed to providing an environment of mutual respect that is free from discrimination and harassment. Multiplier prohibits discrimination in its governance, programs and activities on the basis of race, color, national origin, age, disability, religion, gender, sexual orientation, gender identity, genetic information, political beliefs, reprisal, marital status, amnesty, status as a covered veteran, because all or part of an individual’s income is derived from public assistance, or for any other non-merit based factor.